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Calculating Readthrough

How being a data ninja could revolutionise your series sales

Do you want to know how many of your readers devour your entire series?

Do you want to use this valuable data to boost sales of your books?

Calculating readthrough is big business. Quite literally.

By knowing how many of your readers will read through your series, you can plan ahead and make sensible decisions about your marketing and advertising spend.

What's more, you can even calculate the precise value of each reader, as well as the ideal CPC bid you'll need to make your series profitable.

In this module, you'll learn:

  • Why readthrough is so crucial
  • How readthrough makes the concept of a direct profit from ads irrelevant
  • How your calculations will make the halo effect real and tangible
  • How to collect the right data — quickly and easily
  • The true value of a reader picking up the first book in your series

PLUS: An exclusive FREE spreadsheet template you can use to calculate your own readthrough and find the value of your readers.

No fluff. No unnecessary padding. Just solid, practical information you can use to solidify your marketing and sell more books.


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Your Instructor


Adam Croft
Adam Croft

With more than 1.5 million books sold to date, Adam Croft is one of the most successful independently published authors in the world, and one of the biggest selling authors of the past few years.

His 2015 worldwide bestseller Her Last Tomorrow sold more than 200,000 copies across all platforms and became one of the bestselling books of the year, reaching the top 10 in the overall Amazon Kindle chart and peaking at number 12 in the combined paperback fiction and non-fiction chart.

His Knight & Culverhouse crime thriller series has sold more than 250,000 copies worldwide, with his Kempston Hardwick mystery books being adapted as audio plays starring some of the biggest names in British TV.

In 2016, the Knight & Culverhouse Box Set reached storewide number 1 in Canada, knocking J.K. Rowling’s Harry Potter and the Cursed Child off the top spot only weeks after Her Last Tomorrow was also number 1 in Canada. The new edition of Her Last Tomorrow also reached storewide number 1 in Australia over Christmas 2016.

During the summer of 2016, two of Adam’s books hit the USA Today bestseller list only weeks apart, making them two of the most-purchased books in the United States over the summer.

In February 2017, Only The Truth became a worldwide bestseller, reaching storewide number 1at both Amazon US and Amazon UK, making it the bestselling book in the world at that moment in time. The same day, Amazon’s overall Author Rankings placed Adam as the most widely read author in the world, with J.K. Rowling in second place.

In January 2018, Adam’s bestselling book to date, Tell Me I’m Wrong became a worldwide bestseller and has since gone on to sell more than 250,000 copies.

Adam has been featured on BBC television, BBC Radio 4, BBC Radio 5 Live, the BBC World Service, The Guardian, The Huffington Post, The Bookseller and a number of other news and media outlets.

In March 2018, Adam was conferred as an Honorary Doctor of Arts, the highest academic qualification in the UK, by the University of Bedfordshire in recognition of his achievements.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

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